Job Description

Digital Marketing Specialist

Salary Range: $61,500 - $83,100

Anticipated Hiring Ranges: $61,500 - $72,300

Benefits: This position is benefits eligible. Please view our benefits guide here.

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted. This law is intended to improve wage transparency. The City of Greeley, in support of wage transparency posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer). The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.

City of Greeley's Total Rewards

The City of Greeley is proud to offer a robust benefits package in addition to your wages. This package includes health and wellness, retirement savings, discounted access to Greeley facilities and more.

Job Summary:

We are seeking a creative and strategic storyteller to join our team and help shape how the City of Greeley connects with its community. This role is responsible for developing engaging, high-quality content that informs, inspires, and builds trust with residents, businesses, and community partners across digital channels.

The ideal candidate is a strong communicator and skilled writer with a talent for translating complex information into clear, compelling narratives. You will create and manage content across multiple platformsincluding social media, blogs, e-newsletters, and digital campaignswhile adapting voice and tone to align with the City's brand and priorities.

This position requires a proactive, data-informed approach to storytelling, using both organic and paid strategies to drive engagement and participation. If you are passionate about community-focused communication and thrive in a collaborative, fast-paced environment, we invite you to help tell Greeley's story in a meaningful and impactful way.

Application Writing Assignment Digital Marketing Specialist

As part of the application process, candidates are asked to complete and submit the following writing assignment.

Blog Post

• Write a compelling blog post (minimum 500 words) highlighting the Family FunPlex as an essential community recreation space in Greeley.

Social Media Content

• Create 35 social media posts for Facebook and Instagram to amplify the blog and drive traffic back to the post.
• Use a mix of formats (e.g., photos, short-form video, or reels)
• Content should be engaging, audience-focused, and appropriate for a public-sector brand

Submission Instructions

• Submit your completed writing assignment as an attachment with your resume/application.
• Clearly label each component of your submission (Blog Post, Social Media Posts).
• Evaluation Criteria: Clarity, storytelling, audience focus, creativity, and alignment with a community-focused brand.

Experience:

Minimum Requirements

• Bachelor's degree in communication, marketing or related field.
• Three (3) years of experience in 21st-century communication practices (i.e., marketing, communications, media relations, public engagement, brand management, or related fields).
• Valid Driver's license

Preferred:

• Bilingual in English and Spanish.

OR

Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.

Knowledge, Skills, & Abilities:

• Understands the fundamental concepts of promoting local government and community.
• Proficient at writing, organizing content and data, and reporting outcomes.
• Knowledge of principles and best practices of social media, digital marketing, and online engagement.
• Ability to utilize components of project management to successfully schedule, lead and facilitate communication.
• Experience assessing, monitoring, and measuring strategic communication and marketing initiatives.
• Knowledge of content creation strategies, including writing, photography, video, and audio production.
• Knowledge of web content management systems, digital advertising platforms, and analytics tools. Ability to think strategically and align digital campaigns with organizational goals and priorities.
• Creating, curating, and managing engaging content across multiple platforms.
• Skills in developing and executing paid and organic social media campaigns.
• Skills in designing and analyzing performance reports to measure effectiveness and adjust strategies.
• Skills in storyboarding, editing, and producing multimedia content (photo, video, audio, graphics).
• Ability to communicate clearly, effectively, and professionally both online and in person.
• Ability to respond quickly and appropriately to comments, questions, and sensitive issues on social platforms.
• Ability to represent the City in a positive and professional manner, especially during high-profile projects or crisis communications.
• Ability to stay adaptable, innovative, and proactive in identifying risks, opportunities, and new trends.
• Experience with digital cameras and basic video editing abilities specifically for social media.

Essential Functions:

Strategic Storytelling & Content Development

• Develop and execute compelling, community-focused storytelling that informs, inspires, and builds trust with residents, businesses, and community partners.
• Translate complex City initiatives, policies, and programs into clear, engaging narratives tailored for diverse audiences.
• Create high-quality written and visual content across multiple platforms, including social media, blogs, e-newsletters, digital campaigns, and web features.
• Ensure voice, tone, and messaging consistently align with the City of Greeley's brand, values, and strategic priorities.

Digital Content Strategy & Engagement

• Plan, manage, and publish content using a strategic, data-informed approach that balances organic and paid digital strategies.
• Develop and maintain content calendars and project plans that outline themes, storytelling priorities, posting cadence, and engagement goals.
• Facilitate meaningful two-way communication by monitoring digital channels, responding to inquiries, and encouraging public participation through relevant content.
• Identify opportunities to enhance reach, engagement, and participation through partnerships, collaborations, and emerging digital trends.

Analytics, Performance & Optimization

• Analyze performance metrics and audience insights to assess content effectiveness and refine storytelling strategies.
• Develop reports and recommendations based on data, engagement trends, and campaign outcomes to inform future content decisions.
• Proactively identify opportunities, risks, and emerging issues that may impact the City's reputation or public perception.

Campaigns, Image Initiatives & Community Promotion

• Support Citywide image, branding, and strategic communication initiatives through coordinated digital storytelling and campaigns.
• Participate in planning, execution, and evaluation of digital campaigns, including messaging development, paid media placement, and ROI assessment.
• Support promotion of City-sponsored and partner events through integrated digital content and on-site support as needed.

Multimedia & Digital Asset Creation

• Research, write, and produce multimedia content including video, photography, audio, and digital graphics to support storytelling efforts.
• Collaborate with departments to develop storyboards, scripts, and visual narratives that bring City initiatives to life.
• Edit, organize, and manage digital assets while staying current with industry trends and best practices in multimedia storytelling.

Web, E-Communications & Digital Support

• Update and maintain web and digital content to ensure accuracy, clarity, and alignment with City messaging and priorities.
• Create and manage content for newsletters, landing pages, and digital campaigns using content management and email platforms.
• Provide editorial support, proofreading, and content refinement to ensure high-quality, accessible communication across channels.

Collaboration & Internal Partnership

• Build strong cross-functional relationships to gather information, identify stories, and ensure consistent, accurate messaging.
• Serve as

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